The Orlando Pop-Up Market is not just another local market; it’s a vibrant celebration of community, culture, and small businesses. Founded by Leonar and Sergio Olivares, Dale Tamale brings a unique twist to Orlando’s event scene, infusing each market with themes that resonate deeply with the local Latino community. The couple, who started their journey in San Antonio, TX, with the Anything For Selena Market, have successfully transplanted their passion for community-building to Orlando.
Their story is one of dedication and creativity, using guerrilla marketing tactics to spread the word and keep vendor fees affordable, ensuring that every small business has a chance to shine. Among the standout vendors is Snackbitches, a supportive community for moms at all stages of their journey. Led by a dedicated local, Snackbitches embodies the spirit of connection and support that defines the Orlando Pop-Up Market.
As Leonar jokingly shared, “My husband is my Dale to my Tamale.” And Dale Tamale is the Dale to the local small business community tamale.
The origin story of Dale Tamale
Dale Tamale began its journey in 2021 in San Antonio, TX, founded by the dynamic duo Leonar and Sergio Olivares. The name, a playful nod to their partnership, reflects the fun and vibrant spirit they bring to their events. Their first major event, the Anything For Selena Market, was a heartfelt tribute to the iconic Selena Quintanilla and quickly became a beloved annual tradition. This market not only celebrated Selena’s legacy but also served as a platform for local vendors to showcase their products and connect with the community.
Motivated by their success in San Antonio and a desire to expand their community-building efforts, Leonar and Sergio moved to Orlando. They introduced the city’s very first Selena Market in April, which was met with overwhelming enthusiasm. This success inspired them to host monthly themed markets, each tailored to celebrate different aspects of the community. By bringing their innovative approach and deep sense of community to Orlando, the Olivares have created a unique and inclusive market experience that continues to grow and thrive.
Focus on community
Central to Dale Tamale’s mission is a steadfast commitment to fostering community and supporting local businesses. From their roots in San Antonio to their expansion into Orlando, Leonar and Sergio Olivares have prioritized creating inclusive spaces where small businesses can flourish. A key element of this mission is maintaining affordable vendor fees, a practice rooted in their belief that accessibility should not be a barrier to participation.
In Orlando, where vendor fees can vary widely and often exceed $100 per market, Dale Tamale aims to keep costs manageable to ensure that small entrepreneurs can showcase their offerings without financial strain. This approach not only empowers local vendors but also enriches the market experience by encouraging a diverse array of participants.
Despite the challenges of finding cost-effective locations, Leonar remains dedicated to exploring options that would allow further fee reductions, thereby expanding opportunities for local entrepreneurs to connect with their community. Beyond economic considerations, Dale Tamale’s markets serve as vibrant hubs of cultural exchange and collaboration, embodying their vision of a supportive and interconnected Orlando community. Through these efforts, Dale Tamale continues to redefine what it means to build community through commerce and celebration.
A special focus on our very own Snackbitches
Among the standout contributors to the Orlando Pop Up Market is Snackbitches, a community initiative led by Kattie Muniz, our very own editor here at Orlando Mom. Snackbitches began as a platform to foster connection and support among mothers of all walks of life.
Snackbitches not only offers a range of merchandise but also organizes regular gatherings like Coffee & Connection, providing invaluable support to local mothers seeking camaraderie and advice. “I’m excited to expand my reach and meet more people here in Orlando,” shares Kattie, founder of Snackbitches, “especially other Latinos.”
Snackbitches’ presence at the market exemplifies the inclusive and supportive atmosphere that Dale Tamale strives to cultivate. By spotlighting initiatives like Snackbitches, Dale Tamale not only enriches the market experience but also reinforces its role as a catalyst for community engagement and empowerment in Orlando.
Un Mercado Contigo: The July market event
Mark your calendars for July 20th at Succulents Empire as Dale Tamale presents Un Mercado Contigo, a highlight of Orlando’s summer event calendar. Building on their success with themed markets, this event promises a vibrant celebration of local culture, community, and creativity.
Un Mercado Contigo will feature a diverse lineup of vendors, including the beloved Snackbitches, showcasing their unique products and fostering connections within the community. From artisan crafts to delicious treats, attendees can explore a wide array of offerings while enjoying live music and engaging with local artists.
This market isn’t just about commerce; it’s about creating memorable experiences and strengthening bonds within Orlando. Whether you’re a longtime resident or a visitor, Un Mercado Contigo offers a welcoming space to discover new treasures, support local businesses, and immerse yourself in the lively spirit of Dale Tamale’s vision for a vibrant, inclusive community.
Don’t miss out on this opportunity to experience the magic of Un Mercado Contigo and join in celebrating what makes Orlando’s local culture truly unique.
Here’s the list of vendors that will be at Un Mercado Contigo
321 Crochett
Benny’s Burgers
Cakehaus
Cali Scoops
Crystal Eye Crafts
D3A Accesorios
Dale Tamale
Dami Designs LLC
El Art Pedaler
esk creation
Jessicas Frituras Catering
Lazy Franks
Lex Create
Moon Essences
One60_Swiftly
Poppopuppies Bakery
Shuffled Vintage
Snackbithches
Solez Candles
star cookies orl
The Alchemist Bake shop
The Beauty Coffin
The Drippy Hippie
The Tea Lizard
Tin Cake Bakehouse
